“Communicate a polished, professional image in everything you write!”
Every letter, memo or e-mail you write makes a statement about you and your organisation. In today’s avalanche of paperwork you need to write clearly, concisely, and coherently. It’s time to add polish, power and precision to everything you write! At this hands-on programme, you’ll not only learn proven business writing skills, you’ll also have the chance to practise and perfect them.
Objectives
- Identify your audience and tailor your message to them
- Eliminate redundancy for clear, concise writing
- Organise your facts and ideas – decide what you’re going to say to get the results you want
- Cut through unintelligible jargon and use everyday words
- Say more with less to get your message across
- Hold your reader’s interest by using appropriate punctuation, sentence length/structure and design techniques
- Write effective e-mails that get read
Key Topics
- Identifying and eliminating common sentence-cloggers
- Understanding what motivates people to read
- Using simple language instead of heavy, confusing, jargon-ridden phrases
- Proofreading more effectively
- Putting more impact into your sentence structure
- Reducing unnecessary details
- Organising your ideas into an effective format