Spark AI Creativity

From Research to Campaign — Using AI.

This certified, in-person workshop is designed for professionals who want to transform ideas into compelling marketing and creative outputs using AI-powered workflows.

Participants will work through a complete creative process from market research and customer insights to brand direction, visual asset generation, landing page creation, and campaign development. The workshop is highly practical and hands-on, with participants building real outputs throughout the session using leading AI tools.

Participants who successfully complete the full training will receive a Certificate of Completion.

Why Attend?

Many professionals are already experimenting with AI tools but struggle to:

• Turn research into actionable creative concepts
• Create consistent and compelling brand messaging
• Develop visual and marketing assets efficiently
• Move from isolated AI prompts to structured creative workflows

This certified workshop helps you:

• Apply AI throughout the entire creative development process
• Turn customer and market insights into marketing-ready outputs
• Accelerate content and campaign creation without compromising quality
• Build repeatable workflows that can be applied to future projects
• Leave with practical deliverables and a recognized training certificate

What You Will Learn

• Market & Customer Research
• Brand Strategy & Positioning
• Content & Landing Page Creation
• Visual Content Generation
• Campaign Development
• AI-Powered Creative Workflows

What You Will Take Home

By the end of the workshop, you will leave with:

• A market and customer insights summary
• A brand direction mini-pack, including audience and tone guidance
• A landing page draft with AI-generated copy
• A set of AI-generated visual concepts
• A campaign concept and social media advertising draft
• Reusable prompting frameworks and workflow templates
• A clear understanding of how to apply AI to future marketing and creative projects

Tools Used

Gemini, Gamma, Lovable and more

Language: English

Brochure

View the course brochure.

Trainer Profile

View the trainer’s profile.

Registration

To register, please visit the event page of the German Chamber of Commerce Hong Kong. Members can enjoy a special membership rate. Participation is limited to a maximum of 20 persons per course.

Member Ticket
HKD 2,200

Early Bird Ticket
HKD 2,000

Non-Member Ticket
HKD 2,400